Gold
Gold is one of the most revered and respected mediums, with its roots at the beginning of recorded history. It does not tarnish, and brings out the beauty of other gem settings. For the jeweller, it is a flexible working metal that can be integrated into a range of designs. Gold is a sign of wealth, honour and prestige.
Gold is respected more for its beauty than its rarity. There are many other resources more rare, yet gold is still revered as one of the most appreciated of precious settings.
Gold most commonly comes it two forms, white and yellow. For some, the more neutral white gold is flexible, blending in well regardless of colours or shades. Some others prefer the stronger more outstanding nature of yellow gold.
Pure gold (100%) is usually too soft for most purposes, and thus other metals such as silver, zinc and nickel are mixed in to form a stronger alloy. The nature of the other metals used in combination with gold can have a subtle yet important effect on the colour and shine of gold.
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